Zoë Was Looking for a Kennel to Board Her Cocker

question 65

Multiple Choice

Zoë was looking for a kennel to board her cocker spaniel for two weeks while she goes on vacation.There are two kennels close to her home.One charges $50 per week and the other charges $125 per week.Zoë chose the higher priced service because her dog is like a member of the family and she wanted it to have the best possible care while she was away.Zoë's service expectation level was determined by a(n) :

• A) Explicit service promise
• B) Perceived service alternative
• C) Word-of-mouth communication
• D) Implicit service promise
• E) Marketing testimonial

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Definitions:

Solar Energy

1. Electromagnetic energy from the Sun. 2. Energy that uses the Sun’s electromagnetic energy to heat buildings, heat water, or generate electricity.

Internal Heat

Heat produced within a planetary body, originating from radioactive decay and residual heat from planetary formation.

Gravity

The force that attracts two bodies toward each other, giving weight to physical objects and keeping planets in orbit around stars.

Acre

A unit of land area used in the imperial and US customary systems, equivalent to 4,840 square yards or about 4,047 square meters.