April Wants to Get Her Ears Pierced

question 57

Multiple Choice

April wants to get her ears pierced.In the community in which she lives,she can get them pierced at a jewelry store in a strip mall.She can get them pierced at the local tattoo parlor or have them pierced by a friend's mother who happens to be a nurse.Avril's mother has threatened her with dire punishment if she has them pierced and then gets an infection because the person who pierces them was inept or unsanitary.Avril chose the nurse because of a(n) _____,which makes her believe it is the method her mother will most approve of.

• A) Explicit service promise
• B) Perceived service alternative
• C) Word-of-mouth communication
• D) Implicit service promise
• E) Marketing testimonial

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Definitions:

Meganational Companies

Refers to large corporations that operate in several countries around the world, often influencing local economies and cultures.

Meganational Strategy

A business approach that involves operating on a global scale, effectively managing and integrating operations across multiple national borders.

Local Human Capital

The skills, knowledge, and experience possessed by an individual or population, considered in terms of their value or cost to a local area or organization.

Subsidiary Human Capital

Refers to the skills, knowledge, and abilities of the employees working in a subsidiary of a larger company.