Zoë Was Looking for a Kennel to Board Her Cocker

question 65

Multiple Choice

Zoë was looking for a kennel to board her cocker spaniel for two weeks while she goes on vacation.There are two kennels close to her home.One charges $50 per week and the other charges $125 per week.Zoë chose the higher priced service because her dog is like a member of the family and she wanted it to have the best possible care while she was away.Zoë's service expectation level was determined by a(n) :

• A) Explicit service promise
• B) Perceived service alternative
• C) Word-of-mouth communication
• D) Implicit service promise
• E) Marketing testimonial

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Definitions:

Unpopular Choices

Options in decision-making that are not preferred or favored by the majority.

Potential Solutions

Possible answers or methods proposed to solve a problem or address a situation, often requiring evaluation for feasibility and effectiveness.

Implementation Methods

Strategies or techniques used to put plans, procedures, or policies into effect in order to achieve specific goals.

Conflict

Describes a situation or process where opposing viewpoints, interests, or forces result in a state of tension or disagreement.