Hertz Car Rental Has a Customer Loyalty Program Called Gold

question 16

Multiple Choice

Hertz Car Rental has a customer loyalty program called Gold Plus Rewards that rewards members with one point per dollar spent on qualifying rentals.Free weekend rentals can be earned for as few as 500 points.By having a customer loyalty program,Hertz is using __________ marketing.

• A) Transactional
• B) Developmental
• C) Proactive
• D) Relationship
• E) Acquisition

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Definitions:

Blue Collar

A description characterizing skilled and semi-skilled workers who perform manual labor or work in service or clerical jobs.

Upper Class

An elite and largely self-sustaining group who possess most of the country’s wealth; they constitute about 1 percent of the U.S. population.

Caste System

A form of social stratification in which status is determined by one’s family history and background and cannot be changed.

Social Mobility

The movement of individuals or groups within the hierarchical system of social classes.