Which of the Following Trends Has Directly Influenced the Development

question 12

Multiple Choice

Which of the following trends has directly influenced the development of services marketing concepts and strategies?

• A) The decreasing importance of service industries to the U.S.and world economies
• B) The growth in information-based technology
• C) Decreased competition in professional services
• D) The fact that manufacturing firms are placing increased emphasis on providing services
• E) None of the above

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Definitions:

Productivity

A measure of the efficiency of a person, machine, factory, system, etc., in converting inputs into useful outputs.

Education

The process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits through various means.

Irrigation Systems

Networks of tubes, pumps, and canals used to transport water to agricultural crops to enhance growth when rainfall is not sufficient.

Power Generators

Machines or devices that transform various forms of energy into electrical power.