Which of the Following Statements Describes a Marketing Implication That

question 47

Multiple Choice

Which of the following statements describes a marketing implication that results from the intangibility of services?

• A) Customers participate in and affect the transaction
• B) Service quality depends on many uncontrollable factors
• C) Services can be readily communicated
• D) There is no sure knowledge that the service delivered matches what was planned and promoted
• E) Services cannot be inventoried

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Definitions:

Low-Context Culture

A communication style that relies heavily on explicit and detailed verbal information rather than context, non-verbal cues, or shared history to convey meaning.

Nonverbal Communication

A form of communication that involves conveying messages through gestures, facial expressions, body language, and tone of voice rather than words.

Albert Mehrabian

A psychologist known for his theories on the relative importance of verbal and non-verbal messages in human communication.

Functions

In mathematics, a relation between a set of inputs and a set of permissible outputs, often defining what output is assigned to a particular input.