In Addition to the Elements of the Traditional Marketing Mix,the

question 33

Multiple Choice

In addition to the elements of the traditional marketing mix,the expanded mix for services includes:

• A) Positioning,personalization,and process
• B) People,physical evidence,and process
• C) Personalization,procurement,and people
• D) Profit,production,and psychology
• E) People,partnerships,and positioning

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Definitions:

Commercial Substance

A characteristic of a business transaction where the risk, timing, or amount of future cash flows of the assets or liabilities of the entity will change as a result of the transaction.

Temporary Difference

Refers to differences between the carrying amount of an asset or liability in the balance sheet and its tax base that will result in taxable or deductible amounts in future periods.

Straight Line Depreciation

A method of allocating the cost of a tangible asset over its useful life in equal annual amounts.

Capital Cost Allowance

A tax deduction in Canada for the depreciation of tangible property.