Examlex
Including the option to expand in project analysis will tend to
Information Search
The stage in the buying process where consumers actively seek out information to fill a gap in their knowledge about products or services.
Consumer Purchase Decision
The process by which an individual decides what products or services to buy based on factors such as need, desire, and affordability.
External Environment
The outside factors and influences that affect an organization's decision-making process and performance, including economic, social, political, and technological factors.
Purchase Decision Process
The five stages a buyer passes through in making choices about which products and services to buy; includes problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior.
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