You Spent $500 Last Week Fixing the Transmission in Your

question 70

Multiple Choice

You spent $500 last week fixing the transmission in your car.Now,the brakes are acting up,and you are trying to decide whether to fix them or trade the car in for a newer model.In analyzing the brake situation,the $500 you spent fixing the transmission is a(n) ________ cost.

• A)opportunity
• B)sunk
• C)incremental
• D)fixed
• E)relevant

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Definitions:

Market Share

The proportion of total sales in a market captured by a particular brand, product, or company, usually expressed as a percentage of total sales in the industry.

Promotional Allowances

Cash payments or an extra amount of “free goods” awarded sellers in the marketing channel for undertaking certain advertising or selling activities to promote a product.

Product-line Pricing

A pricing strategy where different products in the same product line are priced differently, often based on features, materials, or product versions.

Cost-plus-percentage

A pricing method where a fixed percentage is added to the total cost of production as the profit margin.