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Walks Softly Sells Customized Shoes

question 74

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Walks Softly sells customized shoes.Currently,it sells 14,800 pairs of shoes annually at an average price of $79 a pair.The company is considering adding a lower-priced line of shoes that will sell for $59 a pair.The company estimates it can sell 4,800 pairs of the lower-priced shoes but will sell 1,900 less pairs of the higher-priced shoes by doing so.What is the amount of the sales that should be used when evaluating the addition of the lower-priced shoes?

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Definitions:

Manufacturing Overhead Cost

Indirect costs related to manufacturing that cannot be traced directly to individual products, such as maintenance and factory manager salaries.

Produced Units

The total number of items manufactured by a company during a specific period.

Variable Cost Per Unit

The cost that varies with the production volume, calculated per unit of product.

Sold Units

The quantity of items or products sold by a company or retailer within a specific period.

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