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If Brewster's produces a return on assets of 14 percent and also a return on equity of 14 percent,then the firm
Inoculation Theory
A psychological theory suggesting that exposure to weakened forms of an argument increases later resistance to that argument, similar to how exposure to a virus can create immunity.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes simultaneously.
Inoculation Theory
A theory suggesting that exposure to a weakened form of an argument strengthens people's ability to refute stronger, future arguments.
Cognitive Dissonance
A psychological state in which an individual experiences discomfort or conflict due to holding contradictory beliefs, attitudes, or values at the same time.
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