When Evaluating the Effectiveness of the Macro-Marketing Systems of Different

question 39

Multiple Choice

When evaluating the effectiveness of the macro-marketing systems of different countries,

• A)the evaluation should be limited to basic economic objectives,which are common across countries.
• B)the best approach is to see if firms are making a profit.
• C)it doesn't make sense to compare the effectiveness of systems for different nations that have different objectives.
• D)the evaluation should be based on how well each system satisfies consumers' needs as they-the consumers-see them.
• E)None of these answers is correct.

Differentiate between cumulative and noncumulative preferred stocks.

Understand the accounting for treasury stock transactions and their impact on stockholders' equity.

Grasp the concept of stock splits and their effects on par value and number of shares.

Describe the features of preferred stock including dividend preferences and voting rights.