A Study Revealed That When Consumers Are Dissatisfied with a Product

question 96

Multiple Choice

A study revealed that when consumers are dissatisfied with a product or an individual business,

• A)most of their complaints are fully resolved-if they are just reported.
• B)a majority of their complaints are never reported.
• C)a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
• D)All these answers are correct.

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Definitions:

Investigating

The act of carrying out a systematic or formal inquiry to discover and examine the facts of an issue, typically to resolve it.

Human Beings

Members of the species Homo sapiens, characterized by their capacity for complex language, social structures, and advanced tool use.

Religious Accommodation

Adjustments or modifications made by an employer, school, or other institutions to allow individuals to observe their religious practices or beliefs without undue hardship.

Plural Society

A society that is composed of various ethnic, linguistic, racial, or religious groups, coexisting under a common legal and political system.