Micro-Marketing Will Probably Continue to Cost Too Much as Long

question 58

Multiple Choice

Micro-marketing will probably continue to cost too much as long as

• A)the marketing concept is not accepted.
• B)firms fail to identify new opportunities.
• C)firms do "mass marketing."
• D)some managers believe that anyone can run a business successfully.
• E)All of these are reasons micro-marketing will probably continue to cost too much.

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Definitions:

Food Deprivation

The condition of being prevented from accessing sufficient nutrients and calories needed for health and well-being.

External Locus

A belief that control over one's life events and outcomes resides primarily with external forces or circumstances.

Julian Rotter

A psychologist known for his work in social learning theory and the development of the concept of locus of control.

Locus of Control

A psychological concept that refers to people's beliefs about the extent of control they have over events in their lives.