Marketing

question 163

Multiple Choice

Marketing

• A)creates materialistic values that did not exist before.
• B)turns consumers into puppets.
• C)reflects existing social values in the short run,while reinforcing these values in the long run.
• D)focuses on "learned wants" rather than genuine needs.
• E)None of these answers is correct.

Comprehend the ethical considerations in management and the impact of ethical leadership.

Identify opportunities arising from sociocultural trends for small businesses.

Understand the importance of a mission statement and strategic objectives in guiding organizational actions.

Grasp the various aspects and tools of strategic planning, including SWOT analysis.

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Definitions:

Fast Food

Food that is prepared and served quickly, often with an emphasis on convenience and typically from a business specializing in such meals.

Division of Labour

The division of labour refers to the allocation of different parts of a manufacturing process or task to different individuals in order to improve efficiency.

Deskilling

Refers to the process by which work tasks are broken into simple routines requiring little training to perform. Deskilling is usually accompanied by the use of machinery to replace labour wherever possible and increased management control over workers.

Scientific Management

Developed in the 1910s by Frederick W. Taylor, is a system for improving productivity. After analyzing the movements of workers as they did their jobs, Taylor trained them to eliminate unnecessary actions. This technique is also known as Taylorism.