Which of the Following Is True Regarding Marketing Strategy Planning

question 81

Multiple Choice

Which of the following is true regarding marketing strategy planning?

• A)Managers usually know all they need to know about the needs and attitudes of their target markets.
• B)Competitors cannot force a firm to shift its marketing mix.
• C)Changes in the dimensions of the market environment have no effect on a firm's marketing mix.
• D)The lack of a complete understanding of the target market can make it difficult to combine the Four Ps into a suitable marketing mix.
• E)None of these alternatives is correct.

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Definitions:

Affirming the Antecedent

A valid form of deductive reasoning in which the truth of the first premise guarantees the truth of the conclusion (If P, then Q. P, therefore Q).

Price Quote

A formal statement or estimate given by a seller to a potential buyer detailing the price for goods or services offered.

Unless

Unless is a conjunction used to introduce a conditional clause, specifying an exception or a circumstance under which a statement does not apply.