Which of the Four Ps in the Marketing Mix Is

question 138

Multiple Choice

Which of the Four Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?

• A)Product
• B)Place
• C)Promotion
• D)Price

---

Definitions:

Partial Equity Method

An accounting method used for investments, where the investment is recorded at cost and adjusted for the investor's share of the investee's profits or losses, differing from the full equity method by recognition scope.

Initial Value Method

A financial recording method where the purchase price of an investment is its only recorded value, without adjustments over time.

Consolidated Net Income

Consolidated net income is the combined net income of a parent company and its subsidiaries, after intercompany transactions have been eliminated, presenting a comprehensive net income figure for the entire corporate group.

Subsidiary's Equipment

Assets like machinery and tools owned by a subsidiary, which is a company controlled by another parent company.