Which of the Following Is NOT a Current Trend Affecting

question 105

Multiple Choice

Which of the following is NOT a current trend affecting marketing strategy planning?

• A)growth of interactive agencies
• B)shrinking media budgets
• C)use of artificial intelligence and intelligent agents
• D)declining use of interactive bidding and proposal requests
• E)aging of the Baby Boomers

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Definitions:

Profit

The financial gain realized when the amount earned from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.

Financial Futures Contracts

Agreements to buy or sell a financial instrument at a future date for a price agreed upon today.

DAX 30 Index

A stock market index that represents 30 of the largest and most liquid German companies trading on the Frankfurt Stock Exchange.

CAC 40 Index

A benchmark French stock market index that represents the 40 largest equities listed in France, measuring their performance.