Which of the Following Is NOT a Trend Affecting Marketing

question 157

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the area of channels and logistics?

• A)growth of Internet selling
• B)more logistics outsourcing
• C)less attention to exporting by small firms
• D)more vertical marketing systems
• E)real-time inventory replenishment

---

Definitions:

Subcultures

Subgroups within the larger, or national, culture with unique values, ideas, and attitudes.

National Culture

The set of shared values, beliefs, practices, and norms that characterizes the population of a nation.

Unique Values

Distinctive qualities or principles held by an individual, organization, or product that set them apart from others.

African American

An ethnic group in the United States with total or partial ancestry from any of the black racial groups of Africa.