Which of the Following Is NOT a Trend Affecting Marketing

question 102

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the area of sales promotion?

• A)database-directed promotion
• B)more event sponsorships
• C)fewer customer loyalty programs
• D)customer acquisition cost analysis
• E)point-of-purchase promotion

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Definitions:

Substitutes

Goods or services that can be used in place of each other, where an increase in the price of one leads to an increase in demand for the other.

Relatively Inelastic

Describes a situation where the demand or supply for a good or service changes only slightly in response to changes in price.

Price Elastic

Refers to a situation where the demand or supply for a product or service significantly changes in response to its price change.

Soft Drinks

Non-alcoholic beverages that are usually carbonated and contain various flavorings and sweeteners.