When Evaluating the Effectiveness of the Macro-Marketing Systems of Different

question 39

Multiple Choice

When evaluating the effectiveness of the macro-marketing systems of different countries,

• A)the evaluation should be limited to basic economic objectives,which are common across countries.
• B)the best approach is to see if firms are making a profit.
• C)it doesn't make sense to compare the effectiveness of systems for different nations that have different objectives.
• D)the evaluation should be based on how well each system satisfies consumers' needs as they-the consumers-see them.
• E)None of these answers is correct.