Micro-Marketing Effectiveness Can Be Measured by Assessing

question 119

Multiple Choice

Micro-marketing effectiveness can be measured by assessing

• A)the profits of business firms.
• B)the opinions of intermediaries.
• C)consumer complaints.
• D)attitude research studies.
• E)All of these are good measurements for micro-marketing.

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Definitions:

Nondurable Goods

Products that are consumed or have a useful life shorter than three years, such as food, beverages, and paper products.

Economic Value

The worth or usefulness of a good or service determined by its ability to fulfill consumer needs and preferences.

Retailer Branding

The practice of building a distinct identity and image for a retail store or chain, differentiating it from competitors and appealing to a target consumer market.

Multiproduct Branding

is a strategy where a single brand name is used for the sale of two or more related products.