A Study Revealed That When Consumers Are Dissatisfied with a Product

question 96

Multiple Choice

A study revealed that when consumers are dissatisfied with a product or an individual business,

• A)most of their complaints are fully resolved-if they are just reported.
• B)a majority of their complaints are never reported.
• C)a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
• D)All these answers are correct.

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Definitions:

Unbiased Estimator

A statistic used to estimate a population parameter that is expected to be equal to the true parameter value on average.

Larger Sample Sizes

Referring to the use of a greater number of observations in a study, which can enhance the reliability and precision of statistical estimates.

Estimators

Statistics obtained from sample data used to estimate population parameters.

Unbiasedness

A statistical property indicating that an estimator or methodology does not systematically favor certain outcomes over others.