Which of the Following Is True Regarding Marketing Strategy Planning

question 44

Multiple Choice

Which of the following is true regarding marketing strategy planning?

• A)Trends in the external market environment may make a potential opportunity more or less attractive.
• B)Marketing managers implement marketing strategies-not marketing plans.
• C)The market environment may force marketing managers to change target markets-but their marketing mixes are usually not affected.
• D)It is easier in large firms,because marketing managers can count on specialists to plan each of the Four Ps.
• E)All these answers are correct.

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Definitions:

Operating Cash Flows

Cash generated from the primary activities of a business, such as revenue from sales, minus operating expenses.

Total Assets

The sum of all assets owned by a company, including current and non-current assets, as recorded in the balance sheet.

Ratio

A quantitative relationship between two numbers, showing how many times the first number contains the second or vice versa.

Direct Method

An accounting method used in cash flow statements that lists major cash inflows and outflows directly, without adjustments.