Which of the Four Ps in the Marketing Mix Is

question 154

Multiple Choice

Which of the Four Ps in the marketing mix is most directly related to the publicity for a B2B campaign?

• A)Product
• B)Place
• C)Promotion
• D)Price

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Definitions:

Normal Random Variable

A variable that is distributed according to the normal distribution, characterized by its mean and standard deviation.

Mean

The average of a set of numbers, calculated by dividing the sum of all the numbers by the quantity of numbers.

Standard Deviation

A statistical measure that quantifies the variability or dispersion of a dataset relative to its mean; used to gauge the amount of variation or spread in a set of data points.

Percentile

A measure indicating the value below which a given percentage of observations in a group of observations falls.