A S.W.O.T. Analysis

question 169

Multiple Choice

A S.W.O.T. analysis

• A) seeks to reduce the risk of competitive surprises by scanning the market for "signals, warnings, omens, and tips."
• B) focuses on what a firm plans to do to "satisfy wishes of a target" customer.
• C) summarizes a firm's "strategy, wishes (of its customers), outlook, and tactics."
• D) helps defend against potential competitors by developing a set of competitive "safeguards, weapons, offensives, and tactics."
• E) identifies a firm's "strengths, weaknesses, opportunities, and threats."

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Definitions:

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives, often involving judgment, problem-solving, and considering the potential outcomes.

Pros

The advantages or positive aspects of a situation or decision.

Cons

The arguments, reasons, or factors opposing an idea, decision, or action; the drawbacks or disadvantages.

Gains

Benefits or profits accrued from investments, efforts, or other activities.