Which of the Following Is NOT a Current Trend Affecting

question 118

Multiple Choice

Which of the following is NOT a current trend affecting marketing strategy planning?

• A)more attention to environmental issues
• B)growth of ethnic submarkets
• C)growth of customer loyalty programs
• D)growth of senior citizen submarket
• E)less attention to profitability and more to sales

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Definitions:

Single Distribution Network

A centralized distribution method where all products are delivered from a single facility or warehouse to all consumers or retailers.

Niche Companies

Businesses that target and serve a specific segment of the market, often focusing on unique needs and preferences.

Local Storage

Refers to the retention of data directly on a client's device, such as a computer or smartphone, allowing for quicker access and reduced dependency on internet connectivity.

Inventory Costs

The total expenses associated with holding and managing inventory, including storage, insurance, and obsolescence.