Which of the Following Is NOT a Trend Affecting Marketing

question 102

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the area of sales promotion?

• A)database-directed promotion
• B)more event sponsorships
• C)fewer customer loyalty programs
• D)customer acquisition cost analysis
• E)point-of-purchase promotion

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Definitions:

Uncollectible Accounts

Accounts receivable that a company does not expect to collect and writes off as bad debt expense.

Bankruptcy

A judicial process concerning an individual or entity that cannot fulfill their financial obligations.

Maturity Date

The final date by which a loan or other financial instrument must be paid back in full.

Service Charge

A fee collected for services provided, often added to a bill in sectors like banking, hospitality, and restaurants.