Improving Both Micro-Marketing and Macro-Marketing May Require

question 29

Multiple Choice

Improving both micro-marketing and macro-marketing may require

• A)tougher enforcement of present laws.
• B)better-informed and more socially responsible consumers.
• C)more attention to consumer privacy.
• D)more social responsibility by businesses.
• E)All these answers are correct.

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Definitions:

Clinical Research

The branch of healthcare science that determines the safety and effectiveness of medications, devices, diagnostic products, and treatment regimens intended for human use.

Field Research

A method of collecting data through direct observation or interaction with subjects in their natural environments.

Data Collection

The process of gathering and measuring information on variables of interest in a systematic fashion, enabling one to answer research questions, test hypotheses, and evaluate outcomes.

Survey

A method for collecting quantitative or qualitative data in which a group of individuals is questioned about their opinions, behaviors, or knowledge.