When the End Benefit of a Purchase Is Significant to the Customer,the

question 179

True/False

When the end benefit of a purchase is significant to the customer,the customer is likely to be less price sensitive.

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Definitions:

Referent Power

Influence based on identification with, admiration of, or respect for the power-holder.

Sources of Personal Power

The origins from which individuals derive their ability to influence others, such as expertise, charisma, or formal position.

Reward Power

The ability to influence others by offering positive incentives or rewards for desired behavior.

Pay Raises

an increase in an employee's salary or wages, often given to recognize performance or adjust for market conditions.