Customers Tend to Be More Price Sensitive

question 139

Multiple Choice

Customers tend to be more price sensitive

• A)the greater the total expenditure.
• B)when someone else pays the bill.
• C)when someone else shares the cost.
• D)the greater the significance of the end benefit of the purchase.
• E)the lower the total expenditure.

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Definitions:

Gini Coefficient

A measure of income distribution or inequality within a population, ranging from 0 (perfect equality) to 1 (perfect inequality).

Equal Distribution

A concept referring to a scenario where resources, wealth, or opportunities are shared evenly among all participants or members of a society.

Human Capital

The collective skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or country.

Experience

The knowledge or skill obtained from direct participation in events or activities.