Customers Are Likely to Be Less Price Sensitive

question 124

Multiple Choice

Customers are likely to be less price sensitive

• A)the greater the total expenditure.
• B)the greater their share of the cost.
• C)the greater the significance of the end benefit.
• D)the more easily prices can be compared.
• E)the greater the availability of substitutes.

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Definitions:

Oedipus Complex

A Freudian theory proposing that a child feels a subconscious sexual attraction to the opposite-sex parent and hostility toward the same-sex parent.

Defense Mechanisms

Psychological strategies employed unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.

Repression

A defense mechanism where stressful thoughts or memories are unconsciously pushed out of conscious awareness.

Freud's Concept

Theoretical ideas proposed by Sigmund Freud, focusing on the unconscious mind, the importance of childhood, and the structure of personality into ego, id, and superego.