Customers Are Likely to Be More Price Sensitive When

question 84

Multiple Choice

Customers are likely to be more price sensitive when

• A)the total expenditure is great.
• B)they have to pay the bill themselves.
• C)the end benefit isn't very significant.
• D)they haven't yet spent any money related to the purchase.
• E)All these answers are correct.

---

Definitions:

T-bills Yield

The return on investment for Treasury bills, which are short-term government securities.

Disbursement Float

The time between when a payment is issued by a company and when the funds are actually withdrawn from the company's bank account.

Average Amount

The average amount is the sum of figures divided by the number of figures, used to find the central or typical value in a set of data.

Cheques Clear

The process by which a bank verifies the funds available in the account of the check issuer and transfers the specified amount to the recipient's account.