Jiffy Cake Mix Company Developed a New Brownie Mix That

question 175

Multiple Choice

Jiffy Cake Mix Company developed a new brownie mix that is much improved over its standard brownie mix.When a sales representative for Jiffy contacted a buyer for a major supermarket chain,the buyer demanded that Jiffy give the supermarket chain a combination of cash and free cases of goods whose total value exceeded the entire marketing budget Jiffy planned to spend on the new brownie mix during its first year on the market.When the sales representative from Jiffy protested,the buyer said,"It is company policy to get ________ in order to secure shelf space for new brands."

• A)push money
• B)advertising allowances
• C)quantity discounts
• D)stocking allowances
• E)sale prices

---

Definitions:

Revocation

The termination of an offer by notice communicated to the offeree before acceptance.

Acceptance

A statement or act given in response to and in accordance with an offer.

Offer

A tentative promise subject to a condition.

Breach of Contract

The non-performance of any clause in a contract, whether written or verbal, in the absence of a legitimate legal excuse.