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Many nonprofit organizations try to set a price level that will earn a target return figure of zero.
Bandura
Albert Bandura, a renowned psychologist best known for his social learning theory, emphasizing the importance of observational learning, self-efficacy, and self-regulation.
Watson
John B. Watson, an American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.
Puzzle Box
An experimental device used in animal psychology to study trial-and-error learning, notably by Edward L. Thorndike.
Thorndike
Edward Thorndike was an influential psychologist known for his work in behaviorism and for developing the Law of Effect, which played a foundational role in the study of operant conditioning.
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