The Problem with Sales-Oriented Pricing Objectives Is That

question 69

Multiple Choice

The problem with sales-oriented pricing objectives is that

• A)many managers are evaluated by their level of sales.
• B)larger sales don't necessarily lead to higher profits.
• C)the number of units sold does not consider possible growth in the market.
• D)sales growth usually leads to declining profits.
• E)None of these answers is correct.

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