Earned Media Refers to Promotional Messages Not Directly Generated by the Company

question 107

True/False

Earned media refers to promotional messages not directly generated by the company or brand,but rather by third parties such as journalists or customers.

---

Definitions:

Financing Cash Flow

Cash flow that is related to the financing of a company's operations, including debt, equity, and dividends.

Common Stock

A form of financial security that denotes part ownership in a company and entails a stake in the company's earnings or deficits.

Separate Entity Assumption

An accounting principle that treats a company as an independent entity separate from its owners for reporting purposes.