Readers View Reviews as Reports That Do Not Share Any

question 197

True/False

Readers view reviews as reports that do not share any first-hand knowledge; therefore,their purchase behavior is not influenced by reviews.

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Definitions:

Order Cycle

The total amount of time that elapses from the time a customer places an order until the time the product is delivered to the customer.

Customer Inquiries

Refers to questions or requests for information made by customers regarding a company's products or services.

Customer Service

The help and counsel furnished by an organization to individuals who acquire or engage with its offerings.

Brand Recognition

The degree to which customers can identify the brand under a variety of circumstances.