Which of the Following Is True About Publicity in Marketing

question 181

Multiple Choice

Which of the following is true about publicity in marketing?

• A)It refers to any paid form of personal presentation of ideas,goods,or services.
• B)An advertising manager must understand how the right promotion moves a customer through the buying process.
• C)It should be integrated into the entire marketing mix for best results.
• D)It develops primary demand for a product category rather than demand for a specific brand.
• E)It refers to price reductions to firms further along in the channel to encourage them to advertise the firm's products locally.

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Definitions:

Borne

Carried or transported by; often used in the context of who is responsible for paying for something, e.g., "costs borne by the company."

Impostor

An impostor is someone who deceives others by assuming a false identity or role to gain certain benefits or advantages.

Negotiate

To engage in discussions aimed at reaching an agreement, especially in the context of contracts, prices, or terms of an arrangement.

Forged Instrument

A document that has been illegally altered or fabricated to deceive and is used in the commission of fraud, such as a counterfeit check.