Which of the Following Is True About Paid Media

question 115

Multiple Choice

Which of the following is true about paid media?

• A)The promotional messages are not directly generated by the company or brand.
• B)The organization doing the advertising is the source of the message.
• C)Paid media can be positive or negative.
• D)The brand communicates the promotional messages through a message channel it directly controls.
• E)Third parties such as journalists or customers generate the promotional messages.

---

Definitions:

Surplus

The condition that occurs when the quantity of a good or service supplied exceeds the quantity demanded, often leading to a decrease in prices.

Shortage

An instance in the marketplace where the need for a product or service outstrips its provision.

Equilibrium Price

The cost at which the supply and demand for goods are equal.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price in a specified period.