Which of the Following Is True About the Practice of Online

question 14

Multiple Choice

Which of the following is true about the practice of online searching for information by customers?

• A)Advertising managers should ensure the availability of useful online content to target customers who are searching.
• B)When conducting an online search,most users look past the 10 results on a typical first page of search.
• C)During an online search,25 percent of customers who click on an organic search pick one of the top five search results.
• D)Most customers favor the organic search results rather than the paid ads at the side of the search.
• E)When conducting an online search,90 percent of customers who click on an organic search choose the first or second result.

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Definitions:

Piaget

A developmental psychologist known for his theory of cognitive development that describes how children's intellectual abilities evolve through stages.

Justice Perspective

A view that emphasizes fairness, equity, and moral rightness in the consideration of how laws and policies affect people.

Care Perspective

An ethical viewpoint highlighting the importance of interpersonal relationships and the welfare of others in moral deliberation.

Kohlberg

A psychologist known for his theory of moral development, which proposes that individuals progress through stages of moral reasoning.