The Owned Media Type That Focuses on Moving a Customer

question 22

Multiple Choice

The owned media type that focuses on moving a customer along in the purchase process by addressing the customer's needs and minimizing click-away is the

• A)case study.
• B)leading page.
• C)blog.
• D)landing page.
• E)white paper.

---

Definitions:

Rescind

To nullify, terminate, or abrogate a law, order, or agreement.

Contract Rescinded

The act of legally declaring a contract null and void, as if it never existed, typically due to fraud, mistake, or another reason making the contract not viable.

Covenant Not to Compete

A formal agreement where one party commits to refraining from engaging in or initiating a comparable business or occupation in rivalry with another party.

Illegal Agreement

A contract or arrangement that is forbidden by law because it involves actions or terms that violate legal statutes.