Which of the Following Accurately Represents Referral Programs Used by Online

question 166

Multiple Choice

Which of the following accurately represents referral programs used by online companies?

• A)They are high-cost.
• B)They are simple to use.
• C)They cannot experiment with various compensation plans.
• D)They can offer compensation to the customer who recommends,but not to the new customer.
• E)They always easily target customers with price resistance.

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Definitions:

Informal Channel

Unofficial, non-structured communication pathways used for the distribution of goods or information, often relying on personal connections.

Indirect Channels

These are pathways of distribution wherein goods or services move from the manufacturer to the consumer through intermediary agents or merchants.

Consumer Products

Goods produced for personal use by the general public.

Channel Functions

The roles and activities performed by intermediaries within a distribution channel, such as product information dissemination, negotiation, and order fulfillment.