Which of the Following Is True About the Role of Social

question 120

Multiple Choice

Which of the following is true about the role of social media in promotion?

• A)Social media are considered a one-to-many model of communication.
• B)Social media have no direct media cost.
• C)Social media provide opportunities for owned and earned media,but not for paid media.
• D)Social media involve a relatively long planning cycle-longer than advertising.
• E)Social media operate in the same way that advertising does.

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Definitions:

B. F. Skinner

An American psychologist best known for developing the theory of behaviorism and for his work on operant conditioning.

Sigmund Freud

An Austrian neurologist and founder of psychoanalysis, known for his theories on the unconscious mind and psychosexual development.

Arrangement Problem

A situation or task that involves organizing or arranging elements in a particular order or configuration.

Base Rates

Base rates are the general prevalence or frequency of an event, characteristic, or outcome within a given population, used in making statistical predictions and judgments.