Which of the Following Statements Is True About Promotion Objectives

question 156

Multiple Choice

Which of the following statements is true about promotion objectives for social media?

• A)They aim for growing customer equity.
• B)They are always easy to measure.
• C)They do not have any great impact on a small company's bottom line.
• D)They create more brand awareness and encourage trial.
• E)They focus on discouraging any brand familiarity among customers.

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Definitions:

Suboptimal Decision

A decision that does not achieve the best possible outcome or maximizes the potential value.

Divisional Autonomy

The extent to which individual divisions or units within a larger organization are given the freedom to operate independently and make their own strategic decisions.

Selling Expenses

Costs incurred directly in the selling of goods or services, including advertising, sales staff salaries, and commission.

Shared Service Unit

An organizational unit that consolidates and provides specific services, such as HR or IT, to multiple departments within a company to improve efficiency and reduce costs.