When a Brand Communicates Its Own Promotional Messages Through the Message

question 125

Multiple Choice

When a brand communicates its own promotional messages through the message channel it pays to access,what is the likely disadvantage?

• A)It is difficult to attract potentially large audience.
• B)It can be negative toward the brand.
• C)It lacks precise targeting.
• D)It is more costly and has declining effectiveness.
• E)The promotional messages created are out of a marketing manager's control.

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Definitions:

Calcium-Binding Protein

A type of protein that can bind calcium ions, playing crucial roles in cellular processes and signaling.

Phospholipase

An enzyme that hydrolyzes phospholipids into fatty acids and other lipophilic substances, playing key roles in cellular membranes' metabolism and signaling.

First Messenger

A signaling molecule that binds to a receptor at the surface of a cell, initiating a series of intracellular events that lead to a biological response.

Acetylcholine

A neurotransmitter in both the peripheral and central nervous system that is involved in muscle activation, heart rate, and memory function.