What Is True of the Term "Triggers" in Jonah Berger's

question 78

Multiple Choice

What is true of the term "Triggers" in Jonah Berger's STEPPS to increase pass-along?

• A)Triggers represent all emotions people like to share.
• B)The term refers to the specific service used to develop selective demand for a specific brand.
• C)When a product's features act as Triggers,they spread more quickly.
• D)Triggers occur when the sharer looks good by sharing.
• E)Triggers make a topic easy to remember and encourage others to talk about it.

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Definitions:

Mail and Postage

Expenses related to sending mail, including the cost of stamps, postage meters, and postal services.

Missing Funds

A situation where there is a discrepancy in accounting, indicating that money or assets are unaccounted for or lost.

Bank Statement

A document provided by a bank, detailing the transactions, balance, and other financial information in an account for a specific period.

Deposits In Transit

Funds that have been deposited by a company but have not yet been recorded by the bank.