A Group of Customers Joined Around a Particular Brand or Common

question 161

Multiple Choice

A group of customers joined around a particular brand or common set of shared interests is called

• A)paid media.
• B)a brand community.
• C)a case group.
• D)a local community.
• E)a web group.

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Definitions:

Urban Working Class

Refers to the group of people, especially in industrial or urban areas, who work in manual or low-wage jobs and often live in less affluent conditions.

Suburban Middle Class

A socioeconomic group characterized by moderate to above-average income families living in suburban areas outside of urban city centers.

Freedom Summer

A 1964 voter registration drive aimed at increasing the number of registered black voters in Mississippi, part of the larger civil rights movement.