Which Statement About the Role of E-Mail Newsletters in Promotion

question 174

Multiple Choice

Which statement about the role of e-mail newsletters in promotion activities is true?

• A)E-mail newsletters help in building a firm's reputation as a thought leader.
• B)E-mail newsletters with useful content can build relationships that lead to increased purchases.
• C)Ethical companies do not allow customers to unsubscribe from e-mail newsletters.
• D)E-mail newsletters provide a positive experience similar to using branded apps.
• E)E-mail newsletters target many customers at a time and cannot be tailored to specific customer interests.

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Definitions:

Cost of Merchandise Sold

The total cost incurred to acquire goods that have been sold during a period, including purchase price and other expenses related to procurement.

FOB Shipping Point

A term indicating that the buyer takes ownership and pays for transportation costs once the goods leave the seller’s premises.

Inventory Cost

The total cost associated with purchasing and producing the inventory a business holds, including the costs of materials, labor, and overhead.

Perpetual Inventory System

An accounting method where inventory quantities and cost of goods sold are continuously updated with each sale or purchase transaction.