Which of the Following Scenarios Best Represents the Use of Earned

question 132

Multiple Choice

Which of the following scenarios best represents the use of earned media for promotion activities?

• A)A customer tweets about a discount offer of a brand on Twitter.
• B)A selling company uses Twitter to introduce its novel products.
• C)A firm communicates its promotional messages to customers through online banner ads.
• D)A furniture store depends on text ads on mobile phones for its promotion.
• E)A kids' clothing store uses only billboards for its product promotion.

---

Definitions:

Proposed Plan

A detailed scheme or method put forward for consideration or implementation, aimed at achieving specific outcomes or solving particular problems.

Strategic Public Relations Programs

Systematic plans designed to improve the public image of an organization, employing tactics to influence public perception and foster positive relationships.

Return on Investment

A financial metric used to measure the likelihood of gaining a return from an investment. It is the ratio of net profit to cost of investment.

Situation Analysis

The process of evaluating the current status of a company or project to identify strengths, weaknesses, opportunities, and threats (SWOT).